Specific, timely, measurable, achievable and relevant are more likely to be successful.
you ask yourself what is your objective as an Individual or a Brand, & if the public relations plan meets those objectives, will you be satisfied with the approach taken?

Public relations professionals develop and implement communication strategies, build media relations, engage in crisis and reputation management, leverage influencer and brand partnerships, and actively engage with stakeholders to build a positive brand image. PR often boils down maintaining the image of a company, individual, or brand. Public relations creates media, connects with external media, crafts public opinion, and ensures customers have a positive disposition towards the company's brand.

Customers make decisions for a number of reasons. One of those reasons is the relationship they feel they have with a company. If a company has a negative image or is ensnarled in a controversial public issue, a customer may no longer feel as connected with the brand, image, and product. Public relations often manage this brand and ensures customers, employees, investors, and other external parties have a positive disposition to continue involvement with the company.

A PR strategy is aimed at improving your brand's / individual image. It is the collection of all actions taken in order to get publicity and coverage of your brand on relevant media outlets, industry publications, podcasts, as well as blog and social media posts, and reach both your short term and long term PR goals.

• Strategic communication
• Media relations.
• Community relations.
• Internal communications.
• Crisis communications.
• Public Affairs.
• Online and social media communications.